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Sector · Financial advice
AI for financial advisers, where the adviser still owns the advice
AI for financial advisers, IFAs and financial planners that takes the admin out of advice: notes, fact-finds and first-draft suitability reports, with the adviser owning every recommendation.
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Where the line sits
Advice is judgement, the paperwork around it is not
Much of an adviser’s week goes on notes, data entry and report writing rather than client conversations.
AI can take a large share of that work off the desk.
It cannot own suitability, and the FCA’s existing rules on accountability still apply when AI is used.
We build AI for financial advisers around one rule: the machine drafts and the adviser decides.
What AI handles in the advice process
- Meeting transcription and structured notes
- Fact-find and document data extraction
- First-draft suitability reports from agreed advice
- Paraplanning research summaries and comparisons
- Annual review packs and client follow-ups
- CRM updates and task creation
What the adviser keeps
- The recommendation and the suitability judgement
- Attitude to risk and capacity for loss conversations
- Spotting and responding to vulnerability
- Final sign-off on every client document
- Any departure from the firm’s investment proposition
- Deciding which client data enters which tool
Where it helps
AI for financial advisers starts with the admin around advice
The fastest gains usually come from meeting notes and fact-find extraction.
AI can turn a recorded meeting into structured notes, actions and CRM updates in minutes.
It can read provider letters and statements and pull values, charges and dates into the fact-find.
Once the adviser has decided the recommendation, it can draft the suitability report in your house template.
Paraplanners then spend their time checking and improving, not typing.
With AI for financial advisers, facts should come from your client records, not the model, so every figure in a draft is traceable.
85%
AI acts alone
130
65% of 200 cases
Goes to a person
70
35% of 200 cases
Illustrative batch with a typical confidence spread. Your real split comes from a pilot on your own work. Some decisions go to a person whatever the score.
The rules
The FCA regulates outcomes, not the tools you use
The FCA’s approach to AI is principles-based and focused on outcomes, and it does not plan extra AI-specific rules.
Existing frameworks apply instead, including the Consumer Duty and the Senior Managers and Certification Regime.
The Consumer Duty requires firms to put their customers’ needs first.
An AI-drafted report that is generic, inaccurate or unclear is still your report.
We design AI for financial advisers so you can evidence who reviewed what, and when.
Our AI assurance work helps you test and document those controls.
AI drafts
Check
Person decides
Learns
01 / 04
Human in the loop
The adviser owns the advice, and the care of vulnerable clients
Suitability is a judgement about a person, not a document.
The adviser decides the recommendation, and the AI never proposes products on its own.
Vulnerability needs particular care.
The FCA’s guidance on vulnerable customers expects firms to spot signs of vulnerability and respond flexibly.
AI can flag possible cues in a transcript, such as a bereavement or a health worry, for the adviser to consider.
It should never decide whether a client is vulnerable.
Firms that also arrange mortgages can see the same pattern in AI for mortgage brokers.
Suitability is a judgement about a person, not a document.
How we help
Less typing, more time with clients
We start with the task that costs your advisers and paraplanners the most time, usually notes or report drafting.
We connect the AI to your own client records, so drafts use facts from the file rather than the model’s guesswork.
Every client document gets a named reviewer and a recorded sign-off.
Anything that sounds like a recommendation, or hints at vulnerability, goes to the adviser before anything else happens.
We then train your team so the review step is quick, consistent and genuinely critical.
We start with the task that costs your advisers and paraplanners the most time, usually notes or report drafting.
How it works
Four steps, one owner
Each system ships with a named person accountable for what it does.
01
Step 1
Find the hours
We map where adviser and paraplanner time goes, from first meeting to annual review.
02
Step 2
Set the boundaries
We agree which data goes into which tool, what the AI may draft and what always stays with the adviser.
03
Step 3
Build on your templates
We connect AI to your fact-find, CRM and report templates, then test drafts against closed files.
04
Step 4
Train and evidence
Advisers and paraplanners learn to review AI output, and you keep an audit trail for compliance.
Questions
Asked and answered
Further reading
From the source
Financial Conduct AuthorityAI and the FCA: our approach ↗Existing rules, including the Consumer Duty, apply to AI.Financial Conduct AuthorityConsumer Duty ↗The standard of care firms owe retail customers.Financial Conduct AuthorityGuidance for firms on the fair treatment of vulnerable customers (FG21/1) ↗Spotting and responding to signs of vulnerability.Financial Conduct AuthorityAI Lab ↗The Supercharged Sandbox and AI Live Testing.Information Commissioner’s OfficeGuidance on AI and data protection ↗
Keep reading
Related pages
SectorsAI for mortgage brokers →AI for mortgage brokers, with the adviser owning the recommendationSectorsAI for accountants →AI for accountants, with a qualified person still signing offGovernanceAI assurance →AI assurance, with evidence a person can stand behindTrainingAI training for business →AI training for business, with people who know when to step in
Next step
Tell us the work. We’ll show you where the line goes.
A 30-minute call. We map one workflow, what the AI could take, and where a person must stay in the loop.